A great $5 Fumé Blanc

While shopping in Trader Joe’s not long ago, one of your Two Wine Nuts was on the look out for Rock Rabbit Sauvignon Blanc. We have yet to find it locally but we are not giving up! In the meantime, while discussing our search woes with a TJ staff member, it was suggested that we try a 2006 Trader Joe’s Coastal Fumé Blanc instead. Always up for a wine adventure, we paid the $4.99 and waited for an opportunity to give it a whirl.

So why was a Fumé Blanc suggested when what we were looking for was a Sauvignon Blanc? Well, believe it or not, they are the same thing. Sauvignon Blanc is the real name for the grape that originally came from the Bordeaux region of France. Fumé Blanc is a name for the same thing, made up by none other than Robert Mondavi.

Apparently back in the late 1960’s, Mondavi came up with a rather tasty Sauvignon Blanc. But at the time, Sauvignon Blancs had a pretty bad reputation. Being the marketing genius he is, Mondavi decided to name his new wine something completely unknown. He came up with the new name Fumé Blanc, referring to a French wine appellation called Pouilly-Fumé. New name, no baggage. Now Mondavi’s a bazillionaire and lots of white wine drinkers have been confused in his wake.

And how was the $5 bottle of Trader Joe’s Fumé Blanc? Really, not bad at all. We decided it was a good porch wine: nice to sip casually with friends, just hanging out on the patio, not trying to match food or make a statement. The Coastal Fumé Blanc had a sweet smell of apricots and grapes but the taste was more acidic. It was a dry wine with a sharp tropical flavor that was somewhat pineappley. The finish was somewhat metallic. So overall, while this was not a fantastic wine, we consider it a great buy at just $5. We plan to keep a few bottles on hand to enjoy during the summer.