A bad introduction to Zins

As previously posted, Cost Plus World Market has a new wine gimmick of creatively named varietals at $9.99 each. We reviewed their Chard-on-yeah! on November 8. We recently opened up their Zin-fat-u-a-tion. So far, we’re most impressed by their marketing.

The 2005 Zin-fat-u-a-tion comes from Amador County in California. We have had some great Zins from this area nestled up against the Sierra Nevada mountain range in the northern part of the state. So we were optimistic that Cost Plus had done its homework and found something to adequately represent their label description of “…an intense and irrational passion for Zinfandel.” Unfortunately, we were sadly disappointed.

There wasn’t much to note about the color or smell of Zin-fat-u-a-tion other than we picked up hints of raspberry and alcohol as we swirled the wine before sipping. Similarly, our notes about the taste are all about how little there was to note: “No flavor.” “Very thin.” “Nothing there.” “Very easy to drink since it’s largely watery.” At best, this was a forgettable, bland, boring wine. At worst, we hate to think that folks new to Zinfandel are using this one as an introduction. There was nothing Zinfandel-y about this. No spice, no bell pepper, no rich berry fruit. None of the excitement and fun that should burst from a glass filled with Zinfandel.

We’re a little wary about trying Cost Plus's final entry: a Cabernet Sauvignon. Stay tuned.